YETI Ranchero™ Crossbody Bag

Design | Art Direction
 

I had the pleasure of art directing the entire campaign from start to finish — working closely with our photo producers to establish the creative direction and bring the shoot to life, concepting the visual identity through color, textures, and different weights of our brand typeface, and art directing YETI’s first “walk-through” PDP video for site.

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It was such an exciting project to be a part of and to see everything come together from the initial concepts to the final assets. Every detail was intentional, and the process felt seamless working alongside such an incredible team.

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Creative Lead: Melissa Banks
Photos: @chadwadsworth_atx , @jeffjohnson_beyondandback , & @emgracehussey
Product Photos: @siesiesierra
Production Design: @raechel_frances
Photo Producer: @claire_hogan
DP/Editor: @j.natty_films
Producer: @m_e_house
Copy: Cameron Day