YETI Rambler® Flip Chug Bottle
Design | Art Direction
The Flip Chug team truly crushed this campaign. This was an especially exciting launch because it introduced an entirely new drinkware cap and quickly became one of the most anticipated product launches of the year. Knowing the level of excitement surrounding the launch, the creative team and I focused on delivering work that felt worthy of the product and helped bring its story to life.
The creative team and I spent considerable time brainstorming ways to emphasize the Flip Chug's signature flip feature. Our strategy was to showcase the product in motion whenever possible, using GIFs and dynamic creative to highlight the functionality and unique details of the bottle. Because this was a brand-new addition to the drinkware family, we wanted to educate customers on the product while also building excitement around what made it different. By breaking down the features and presenting them in a visually engaging way, we helped create a stronger understanding of the product and its value.
On Day 1 of Early Access, Flip Chug Bottles drove 21% of Non-Custom Drinkware revenue ($39.8K), and the bottles and accessory cap secured three of the top four product spots. These results reflected not only strong customer demand, but also the impact of thoughtful storytelling, creative execution, and cross-functional collaboration. Seeing the campaign perform so well and contribute to meaningful business results made this one of the most rewarding launches I've worked on this year.
Creative Lead: Melissa Ramos
Photos: @haydendobbins | @jeffjohnson_beyondandback | @luciannamcintosh | @cavinbrothers
Production Design: @raechel_frances
Animator: @kenziemotion
