YETI Roadie® 8 Hard Cooler

Design Direction
 

I was fortunate to be part of the campaign for the Roadie® 8 Hard Cooler, a project that felt especially exciting because it marked the launch of YETI’s newest and smallest addition to the Roadie® family.

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I had the pleasure of helping concept the overall design direction and collaborating closely with our incredibly talented creative team to bring the campaign to life. From developing the initial visual concepts to refining the final creative, it was a rewarding process that pushed us to create something that felt fresh, bold, and true to the YETI brand.

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What made this project particularly special was the opportunity to introduce a new product to the world while finding creative ways to showcase its compact size, versatility, and personality. It was a great experience seeing the work evolve from an idea into a fully realized campaign across multiple touchpoints.

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I’m proud of the role I played in shaping the creative direction and even more proud of what our team was able to build together.

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Creative Lead: Melissa Ramos
Copy: @roshangupptaa
Production Design: @carasmyrlsmith
Photos: Lucianna McIntosh, Nick Kelley, Hayden Dobbins, Nick Marchiando, & Sam Averett
Product Photos: @siesiesierra