Green Jeans

Brand Identity & Packaging 

Green Jeans is a sustainable jeans brand that will allow people to purchase jeans that doesn't cost the world. 

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For this concept project, the goal was to create a brand identity that would target vintage and sustainable lovers. To achieve this, I used hand drawn typography combined with muted imagery to fit the brand presence. The main focus was to bring attention to sustainability and how you can help protect the earth by making the right choices when shopping for jeans.